For a visual identity (VI) for a space, a program to visualize the meaning of the space is an important element.
A VI uses the space itself and various other media to convey the name and the purpose of the space clearly to the public.
With graphical elements, a clearer concept of a space can be presented.
Designers must respond to such customers desires, but at the same time, we should have strong energy to present something novel to break their established ideas in creating a VI.